Last week, I had the privilege of speaking at CODE-C, hosted by CADT, which is one of the major tech events in Cambodia. CODE-C brings together business owners, students, and tech enthusiasts to explore current trends both locally and globally.

Since my youth, as a tech enthusiast, attending such events has fueled my passion for what I do today. This year, I felt confident enough to give back to the community through public speaking, sharing my experiences from working at @asurraa and @krubkrong. I believe these insights will be valuable to those interested in digital products and tech in general.

Aiming to share my personal and professional experience of building digital products because, from idea to launching, building digital product is not easy as you think. There are many elements involved; from business, technology, and managing challenges and risks. So this topic will hopefully provides some key insights for student or business owner that want to build a digital product and be aware of the challenges and so they can prepared in order to develop a successful digital product.”

Outline

1. What is this workshop, Why it’s important & For who ?
2. Speaker background & Qualifications
3. Class: Introduction to digital products 101
4. How do we build a digital product ?
5. Contact & Thank you !

Aiming to share my personal and professional experience of building digital products

because

, from idea to launching, building digital product is not easy as you think. There are many elements involved; from business, technology, and managing challenges and risks. So this topic will hopefully provides some key insights for student or business owner that want to build a digital product and be aware of the challenges and so they can prepared in order to develop a successful digital product."

• Understand the digital product journey.
• The prerequisite before you start.
• Understand challenges and hidden risks
• Learn from personal mistake and success stories

• Students
• Digital Tech Startup
• Business Owner
• Business Analyst & Project Manager

Hi, I’m Lihour!

Co-Founder & CEO of

AsurRaa: a software development and solutions company, established for over 5 years with 30+ projects successfully completed.

Krubkrong

: our flagship product, which is a Cloud Store Management System that bring digital solution for micro and small stores whose goal is to operate their business effectively and competitively through digital technology. Krubkrong is a system for both Operation and Sales!

How non digital product is produce ?

1. Idea
2. Production: Factory, Worker, Factory Flow, Control Flow, etc
3. Products :Physical products, can feel, touch, etc.

How digital product is produce ?

1. Idea
2. Production: Agile methodology, Kanban, Waterfall, etc
3. Product : Mobile App, Web App, Desktop App, Bot, Automation tools, etc

Below are some critical questions that is a key consideration for a strategy when building a digital product !

1. Why did you decide to built this ?
2. Who will build and manage ?
3. Do you have a technology team ?
4. What is working behind the scene ?

1. Why did you decide to built this ?

Defining a clear path for your digital product could help you sharpen your end goal and this also could affect your digital product development too.

What is your exit strategy ?

It could be

1. Who will build and manage ?

Product is not Project

Project is something that we have end goal. However,

Product run differently and require constantly improvements and updates.

1. Do you have a technology team ?

When building a digital product, it is essential to have technology team or co-founder as a technology lead include coding, planning and managing the technology side in general.

Having technology team while building a digital product can lead you to a higher chance of success for your product than hiring external consultants to develop.

• Spending a lot on the consultant in the long run !
• Sensitive and confidential informations (Facebook story!)
• Sharpen the decision on the product design and development
• Avoid drama in the run long.
• Able to push out and improve the product efficiently and effectively.
• And many more…

1. What is working behind the scene ?

These are keys behind the scene factors when building a digital product from the personal & professional perspective

Key factors to consider

1. Cost : Ongoing cost including server, other services/tools and hidden cost along the way.
2. Data & Data protection : Protecting data is hard for non technical entrepreneur so having a technical person as your co-founder could help resolve this.
3. Privacy and Term of condition : This is also a critical point to look at as while in Cambodia it is a low priority but for the international community could have big impact.
4. IP (intellectual property) : your product is your IP. Your source-code and other materials required to develop your product must be protected.
5. More….